Spotify: Your Time Capsule

Spotify came up with a new idea for a playlist, but they needed a name and a way to describe it. So, they called me (and by me, I mean Grow). Our team brought Spotify’s idea to life with a catchy name, description, and mesmerizing animation. Plus, we spread the word across email and sparked a lot of conversation on social.

Click the button below to see the landing page and description in its best light. Oh, and to get a solid dose of nostalgia — if you haven't already.

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The Email

The best received email I've ever helped create. Even Really Good Emails complimented the simplicity of the copy and mesmerizing GIF.

Remember Santeria by Sublime? Go back in time with Sublime, Soundgarden, and more in Your Time Capsule
Your Time Capsule is a new personalized playlist, packed with iconic tracks to take you back in time. Enjoy 2 hours of the most memorable tracks from your teenage years, like Santeria by Sublime and Black Hole Sun by Soundgarden, and more.
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The Social Video

We created a few introductory social videos to help spread the word. Here's one of them.

The Reception

After our initial push with minimal paid media, listeners happily spread the word for us. What's even cooler? People are STILL discovering and loving their playlists. 

Here are a few of my favorite tweets about the playlist.