Pinterest: Right the Ratio

Most of us in the industry should be well aware that women only make up a small percentage of all creative directors. But awareness is cheap.

The Studio at Pinterest partnered with Grow to "Right the Ratio," honoring their commitment to diversity and inclusion that goes beyond lip service. Our campaign was hosted entirely on Pinterest to show the power of the platform and meet creatives where they already are.

As the (only) copywriter on the project, I defined relevant words like "mansplain" and "sorry", created lists of valuable resources for aspiring creatives, and crafted interview questions for Cindy Gallop, Linda Yang, and more amazing women. It was by far the most inspiring campaign I've worked on.

get a raise.jpg
sorry definition.jpg
limp pencil.jpg
highlander paradox.jpg

Some good press about the project: