Dietz & Watson: #ChooseTheTable
In 2017, I helped create the first national campaign for Philadelphia's favorite family brand. Motivated by working parents and busy schedules, Dietz & Watson set out to reclaim mealtime by inspiring more opportunities for families to eat together. I was a member of the core team throughout the project and lead various aspects of the campaign, plus my script was selected for the national spot.
Created with the amazing team at Allen & Gerritsen.
The Dinner Series
In addition to the TV spot, we initiated a cross-country dinner series where local chefs used Dietz & Watson products to create surprising meals. I was in charge of the content strategy and copy for the site that introduced the enter-to-win dinner series, along with the campaign. This was also my debut into the world of ghostwriting.